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SALSA VALENTINA

An Eternal Craving

On Día de los Muertos, Mexican families honor their loved ones by creating altars filled with offerings of favorite meals, personal memories, and symbolic tributes.

This campaign, Salsa Valentina, a Mexican cultural staple, pays tribute to those who have passed by celebrating their favorite meals with the sauce.

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Credits   
Copywriter  Julia Walker   Art Director  Ariela Hernandez & Joel Garcia
Photographer  Trevor Houser   

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