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DOORDASH
BIG RED
DOORDASH BAG
DoorDash's own bagmobile is on the last leg of its US tour, rolling into some of the most cultural spots of every city it visits.
At every stop, it brings a giveaway tailored to exactly what that community needs in that moment. And just like the Bagmobile shows up with the right thing at the right time, DoorDash helps you get what you need, when you need it, no matter where you are.
My role during the internship was to help my ACDs by concepting and pitching locations, activations, giveaways, sticker ideas, and design swag.
The DoorDash Bag in Houston, Texas
The Big Red Bag made appearances in neighborhoods and public spaces to hand out different sorts of items and DoorDash merchandise.
DoorDash's High School Halftime Show Delivery
It made a surprise appearance at a high school hoco
football game to deliver the most Texas Halftime show.
DoorDash Bag at Bayou Park
The Bag stopped by the park to deliver a
Yoga lesson with an influencer and DD mats.
Stickers
Humorous and surreal illustrations inspired by the cultures of Texas and Arizona to be included as part of the giveaways.
(Illustrated by artist Nahuel Rolli).
Credits
Agency Gut LA
CCO Bruno Acanfora & Ariel Abramovici
ACD Copywriter Tracy Silagi ACD Art Director Colleen Horne
Copywriter Anna Partridge Art Director Joel Garcia
Production Co. Street Factory
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